“A poor structure makes a high performance impossible”—Peter Drucker

Ernani Ferrari applies the best technical and managerial practices available in the market to improve or implement Company-wide Product Management. He uses his extensive knowledge and experience in every operational area of a software company, as well as in their complex chains of interactions, to orchestrate analyses, adaptation, and fast adoption of such proven practices.

Only by understanding and exploring the complex interactions between product management and related process areas can one achieve fast and great results from integrated improvement measures. These results easily exceed those typically attained with isolated process improvement measures.

Total Coverage of Product Management

Ernani Ferrari built his unique expertise from working with 100+ software companies, continuously researching the international market, and sharing with specializing partners.

Such expertise allows him to identify and explore the best opportunities for integrated, fast, and optimized improvement of product management processes and their integration with all other related business processes.

More productivity, quality, and scalability for your business.


Area processes

Cross-functional processes

Area processes coordinated with cross-functional processes


Local benefits

Inter-dependency benefits

Maximum benefits

reduced time, maximized benefits.

Here is what Ernani can do to improve your product management organization and processes

deeply and rapidly analyze product management and related processes, as well as the many and complex interactions between them;

identify limitations and opportunities, and create an adequate strategy to best address them;

prioritize investments and design approaches to maximize short-, medium-, and long-term results.

fast and safe.

Decades of experience and continuous research support Ernani Ferrari’s approaches to rapidly identify opportunities, align strategies, improve processes, instrumentalize managers, and safely boost the financial performance of software companies.

processes and elements addressed by Ernani’s Company-wide Product Management

Research & Development

Boost innovation. Increase productivity and quality in product development. Orchestrate release management.

See topics
  • Target market research
  • Competitive analysis
  • Product strategies
  • Business cases
  • Productization artifacts
  • Technology research and POCs
  • Technical architecture
  • Quality management
  • Product sustaining 
  • Product translations
  • Capacity planning
  • Roadmapping
  • Release management
  • Operational planning
  • Budgeting

Customer Success & Customer Support

Improve service offerings and methodologies. Make services more profitable. Integrate customer success

See topics
  • Integrated management of service offerings
  • Services planning & control
  • Implementation/onboarding methodologies 
  • Customer success vs. product management
  • Customer support performance and costs
  • Customizations & on-demand software development
  • Team planning and control
  • Training
  • Product certification
  • Capacitação & Certificação
  • Gestão de Canais de Serviços
  • Gestão de Desempenho Operacional / Indicadores de Performance

Marketing, Sales, and Channel/Alliance Management

Coordinate product management and marketing. Improve sales enablement. Orchestrate partnerships.

See topics
  • Marketing strategies
  • Go-to-market
  • Market communication
  • Sales and channel enablement
  • Sales planning
  • Product partnership management
  • Market intelligence
  • Competitive intelligence
  • Gestão de Desempenho Operacional / Indicadores de Performance

Organizational Development

Improve knowledge management. Simplify and explore process management.

See topics
  • Onboarding
  • Knowledge management  
  • Product certifications
  • Responsibility matrices
  • Versatility matrices 
  • Process management 

Reach years of solutions for your business in months using Ernani Ferrari’s expertise

Ernani Ferrari has the knowledge and the experience to find the best opportunities for more efficiency and great gains for your business through integrated product management.